Which is why our clients are confident we'll deliver outstanding value and outcomes.
An understanding of the customers, the brand and the marketplace leads to inspired insights.
A clear view of the problem lays the foundation for brilliant ideas.
Big ideas are born of inspired strategy, a platform on which the solution is developed.
Creative solutions are brought to life. We keep our clients involved every step of the way
Measuring success, adjusting and optimising to achieve the best ROI.
The alt agency five-step process
We love our clients
From tiny start-ups to blue-chip corporates, we love them all. And we're told the feeling's mutual.
I was looking for a long-term agency partnership to help grow our business, and these guys have been amazing. Their creative and tech are second-to-none, and strategically they bring so much to the table. I can't recommend Alt highly enough. Ben Foote — Marketing & Communications Director, CareerOne
Alt provided exceptional service, value and a thorough & professional approach - thank you for going above and beyond what was required. I'm happy to recommend Alt Agency to any business or organisation looking to develop an exceptional website. Jim Hughes — Sport Development Manager, Surfing Australia
I can't speak highly enough about Alt's delivery on this project. A thorough scoping process and understanding of our objectives, plus great design and wonderful tech, all backed up by a supportive and considerate client service team. Nicole Smith — Healthy Bones Project Manager, Osteoporosis Australia
The team at Alt are enthusiastic, talented and committed to our business. They have understood intuitively the essence of our brand and company philosophy and delivered the right blend of creativity and technical expertise to help achieve our goals. They understand our requirements and are friendly and easy to work with. Lorissa Barrett — Communications Manager, Agfarm
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Before they had even decided on a name, PINCHme approached Alt to help develop their business model, create their brand and marketing strategy, and develop a cutting-edge website. Offering consumers free product samples in exchange for their feedback, this Alt designed and built platform has achieved remarkable results since launching.
Development of an interactive, engaging and user-friendly website for both pre-live and live launch phases
Architect and build a robust digital platform for displaying sample products with an intuitive claims process for collecting valuable demographic data from users
Strategise and execute the gamification of a rewards program to encourage user feedback, engagement and incentivised sharing through social media channels
Create a suite of email communication pieces to compliment the online process
A powerful database-driven cms for the marketing of sample products, and intuitive user profile features to collate sample feedback and engage users in the rewards program
A pre-live campaign that achieved an outstanding peak conversion rate of 40% - while procuring detailed member data in a simple staged process
Launching with a huge active member base, the site has smashed all records for simultaneous and cumulative traffic
Record user engagement, with 72% of visitors returning during peak periods and staying an average of over 5 minutes as a result of strategic gamification and goals
As part of their partnership in Tourism Australia’s The Best Jobs In The World campaign, CareerOne engaged Alt to help promote Australia to working holiday makers through their international partnership with the Monster job network.
Strategise a campaign to promote Tourism Australia's The Best Jobs In the World competition to an international audience via CareerOne’s partnership with the Monster jobs network
Create a platform to entice industry and trade partners to post relevant jobs postings for working holiday makers
Promote The Best Jobs In The World via Monster brand recognition internationally through a dedicated microsite and digital banner advertising
A series of CareerOne microsites offering real jobs in Australia to the 300,000 unlucky applicants who don’t win one of Tourism Australia’s Best Jobs
For phase one, a CareerOne microsite (http://workingholidayjobs.careerone.com.au) for industry partners offering free Temporary and Casual job postings for output to a second consumer-facing microsite
For phase two, an integrated campaign driving global applicants from Tourism Australia’s Facebook App directly to a Monster microsite (http://bestjobs.careerone.com.au), serving up real jobs and immigration-related content in the visitorï¿½s native language, based on their IP address
Digital banner advertising across CareerOne affiliated sites internationally with translations into French, Italian, German and Korean for both the consumer microsite and digital banner advertising
Results after the first 4 weeks of the campaign launch included over 34,000 extra visits to Tourism Australia’s The Best Jobs In The World microsite, with 43,000 visits to CareerOne’s temporary and casual jobs portal from 180 countries worldwide.
While applications for Tourism Australia's Best Jobs in the World have closed, the CareerOne microsites for working holiday job seekers continue to attract significant traffic every day, with high rates of returning visitors.
So successful has the campaign been that Tourism Australia has asked Alt to create some new microsites to help boost working holiday visa applications in specific states
CareerOne approached Alt to help increase their website’s traffic and raise overall brand awareness and consumer engagement. An initial 3 month promotion ("Greatest job Ever") suggested by Alt was adopted and has since been extended for over a 12 month period.
Integrated promotional advertising campaign - 12 x monthly executions
Microsite, print ads, digital banners, mobile site, 12 x EDMs, outdoor advertising, Google and Facebook PPC campaigns
Social Media Skins across FB, Twitter, YouTube and Google+
Share and Win secondary competition to drive viral advertising
The campaign has generated shares and opt-ins to extend CareerOne’s reach to a list of over 822,444 (and counting) today.
The well-integrated share CTA have seen the campaign convert with an average open rate of 25% and click-through at a staggering 39% across 18.3 million EDMs
Some destinations achieved Open Rates above 50% and click through above 70%!
The campaign has been shared over 4.5 million times
Understanding the impact of their digital presence, Meriton engaged Alt to develop a sound digital strategy, followed by the development of a new website putting their new development portfolio front and centre. The results speak for themselves.
Develop the digital brand from both the strategic and visual perspective
Aid in online lead-generation
Architect and build robust platform for the ongoing marketing of Meriton properties
Powerful database-driven cms for the marketing of both Sale and Lease properties
Multi-lingual functionality for core target audience conversion
Healthy Bones was a public health initiative of Osteoporosis Australia aimed at improving the bone health of all Australians. An educational and interactive web based tool, delivered via dedicated Desktop and Mobile sites to help individuals manage their bone health.
Encourage Australians of all ages to look after their bones and prevent the onset of poor bone health
Develop online assets to promote and market this initiative successfully
We developed a fully functioning web and mobile site to enable users to record, track and share "on-the-go"
Online calculator encouraging lifestyle activities for healthy bones by tracking: Calcium Intake, Weight Bearing Exercises and Vitamin D absorption
Surfing Australia is the peak body for the surfing community in Australia. Established in the 1960's they have been a driving force for the sport and contributed significantly to its place at the heart of popular culture in Australia and worldwide.
Creation of a new junior participation program, SurfGroms
Establishment of a powerful website to be the central resource for the advertising, engagement and management of the SurfGrom program
Alt developed a highly engaging and interactive site with custom features and a powerful and social platform
The My Account section for kids enables them to share their experiences, meet new friends and find them online and each participant receives an @surfgroms email address.